Dynamic contractor lead marketplace
AI-priced. Fair. Profitable.
Better project opportunities for major U.S. markets and home-service trades. My Business values the work, scores the signal, and protects the economics that keep good contractors buying again.
Kitchen remodel
A clear scope, ready to quote.
AI project value
$4,000
Quality score
92 / 100
Shared lead
$120
Up to 3 qualified providers.
Exclusive window
$195 before any shared unlock
A premium option for contractors ready to move first.
142
Leads available
12.4×
Avg. lead return
26%
Win rate
1 metro
Multiple trades, one intelligent market
3 providers
Maximum shared access per opportunity
$10–$300
Initial guardrails for shared lead prices
The signal system
Right lead. Right price. Right result.
A job's value is the baseline—not its entire price tag. We grade the opportunity around the decision a contractor is actually making: is this worth quoting?
A midpoint built for the real job.
AI translates homeowner scope into a reasonable project range, then uses a declining percentage so large jobs do not create irrational lead fees.
$500
$25
$2.5k
$85
$10k
$225
The details change the deal.
- Scope completeness
- Verified contact
- Useful photos
- Timeline & urgency
Urgency, geography, contractor fit, and historical outcomes add local market context.
Lead economics
Scale the project, not the fee.
High-value work deserves a higher price, but never a price that treats an opportunity like the project itself. Shared lead prices begin around $10 and cap around $300.
Declining percentage model
$10–15
$250
$40
$1k
$150
$5k
$225
$10k
$300 cap
$25k+
The percentage tapers as projects grow, while high-confidence signals can make individual leads more valuable within the same value band.
Exclusive before shared
Move first with a rational premium.
Exclusive access tests around 1.75×–2.5× the shared price—before any shared provider unlocks the opportunity.
Market-based markdowns
Let the market reveal the price.
When good leads stall, test controlled reductions and broaden the provider match instead of losing the opportunity.
The contractor ROI guardrail
Lead spend
$500
Booked work
$6k
12× return on lead spend
The objective is not to maximize one transaction. It is to create a buyer who can confidently keep investing in opportunities.
Repeat buying over one-time revenue
The best lead price is the one that brings a great contractor back.
My Business learns from lead views, unlock speed, quotes, wins, booked revenue, and repeat purchasing. Strong categories can test a modest increase; weak clearing can trigger a measured markdown.
By metro & ZIP
Price for the local supply of qualified contractors.
By season & urgency
Let timing and demand shape the buyer's opportunity.
Clear from first view to outcome
A market built around better decisions.
01
Homeowner submits
Describe the work, attach media, and set a desired timeframe.
02
AI validates
Estimate project value and score the details that make it actionable.
03
Providers choose
Compare shared or exclusive access before unlocking the lead.
04
Market learns
Capture purchase, quote, and win signals to improve the next price.
Questions, answered
Pricing should feel explainable.
What makes a lead worth more?
Project value starts the calculation. Verification, media, scope detail, urgency, local demand, expected close rate, and pricing confidence can move it up or down.
How many providers see a shared lead?
A normal opportunity is initially available to up to three qualified providers. That gives homeowners meaningful choice without turning one request into a bidding frenzy.
Which markets and services are available?
My Business is open across major U.S. metros and core home-service trades. To keep the marketplace useful, each market-and-service cohort is limited to 20 active providers—active means purchasing at least one verified lead in the prior seven days.
Can a provider buy exclusive access?
Yes—when no shared spot has been taken. Exclusive access is priced as a premium opportunity, not a simple three-times multiplier. Once a shared spot sells, exclusivity closes.
What happens when a great lead does not sell?
The marketplace can lower the price in controlled steps, widen the qualified audience, and record the price where that local market actually clears.
Better leads. Better results.
Ready to quote work worth winning?
Join the contractor marketplace designed to protect your time, spend, and reputation.